CONSENSUS SENTIMENT: POSITIVE (Bear Market Indicator)
Google branches into
energy; Internet giant will fund research into lower-cost renewable power
source
Tyler Hamilton
Toronto Star
Search-engine
titan Google Inc., which has built a cash-rich Internet empire by providing
easy access to Web content and online advertising, now wants to do the same for
renewable energy technologies such as solar and geothermal.
The company, whose corporate motto
is "Don't Be Evil," yesterday announced plans to spend hundreds of
millions of dollars on renewable energy projects that generate emission-free
electricity more affordably than coal plants.
It's calling the project Renewable
Energy Cheaper Than Coal, and plans to spend "tens of millions" in
2008 alone on research and development, beginning with the hiring of scientists
and engineers who can lead the effort.
Clean energy advocates and
environmentalists widely applauded the initiative.
"It's fantastic," said
Mark Lutes, a climate change analyst with the David
Suzuki Foundation. "If you have a company like Google with
significant resources and enthusiasm, it can move things along more
quickly."
But the announcement also left some
market watchers wondering whether Google, a company that gets 99 per cent of
its revenues from online advertising, is losing its focus and potentially
hurting shareholders in the process.
The company has in the past been
criticized for its "what sticks" approach to growth, which involves a
regular stream of new service launches or ambitious initiatives that typically
go nowhere or don't contribute to revenue. Energy, more than any other area,
has no obvious link to Google's core business.
"What the heck are they doing?
It boggles the mind," said Jordan Rohan, an analyst at RBC Capital Markets
in New York. "This makes me worry about Google's priorities."
Google founders Larry Page and
Sergey Brin have made no secret of their commitment to "green
energy," having formed a philanthropic arm called Google. org that's
dedicated to the cause.
The Mountain View, Calif.-based
company powers a portion of its headquarters with solar electricity, has
invested in the development of plug-in cars that run on electricity instead of
gasoline, and has spearheaded efforts to make the power-hungry data centres
that form the backbone of the Internet more energy efficient.
Page and Brin have also made
multi-million-dollar investments in clean technology companies, including
electric car maker Tesla Motors and thin-film solar company Nanosolar Inc.
Page wrote on his blog yesterday
that the company's goal under its latest initiative is to see construction of
1,000 megawatts of renewable energy capacity that's competitive today with
coal, which supplies 40 per cent of the world's electricity and is a major
source of greenhouse gases known to influence climate change.
Generation of 1,000 megawatts is
roughly what's needed to power a city the size of Ottawa.
"We are optimistic this can be
done within years, not decades," wrote Page, who has a personal interest
in power technologies and is a fan of Nikola Tesla, inventor of the modern-day
electricity system.
"If we succeed, it would likely
provide a path to replacing a substantial portion of the world's electricity
needs with renewable energy sources."
Two California companies Google is
already helping are eSolar Inc., which designs large-scale solar power plants
using the sun's energy to generate electricity-producing steam, and Makani
Power Inc., a developer of technology that can capture the wind's energy at
high altitudes.
The company said it plans a
"significant effort" in advancing solar thermal technologies that
generate electricity, but will also devote resources to enhanced geothermal
technologies that tap heat deep within the earth.
Paul Bradley, managing director of
PJB Energy Solutions in Toronto and former vice-president of generation
procurement for the Ontario Power Authority, said Google's financial commitment
to renewable energy is part of a trend that's seeing large pools of private
capital attempting to tackle climate change.
"An entrepreneur or somebody
who has built up a lot of wealth, such as a Bill Gates or the founders of
Google, if they pool their resources properly, they have more firepower than
any government has," Bradley said.
"Some of this concentrated
wealth has to go somewhere."
It's also no coincidence that many
of these new energy leaders are coming out of the technology sector and
companies that have already played a role in shaping the world, said Cherise
Burda, a policy analyst at the Pembina Institute, an energy think tank.
She
said the move toward "smart grids" and distributed energy systems
like wind, solar and ocean energy won't happen unless software and two-way
networks are developed to support and manage the flow of this renewable
electricity.
CONSENSUS WATCH’S TAKE: Kudos
to Google for being strong corporate citizens. The reality is they are a software
company not an energy company. The scarce capital they have been entrusted with
should be allocated to projects in which it has the expertise. It is the best
of breed in search engine technology, not in alternative energy development.
The gesture is noble. The reality is that this is a classic diworsification.
Companies that become bigger than they are, often start trying to step outside
their strength, mostly out of ego and often it comes back to bite them in a big
way. Diworsification firms are to be avoided in a big way. Google stock is
already priced for perfection and overvalued. Actions like this lay the seeds
for a severe pullback. It is showing that they have way too much cash to find
any worthwhile projects to develop and that leads to bad investment decisions.
AKR